Capsule

How many pieces of clothing are necessary to make up a complete wardrobe? A small selection can go a long way, if the items have a timeless & classic design and the ability to match with similar items.

Capsule is a mobile application that helps the user create a capsule wardrobe (a thought-through wardrobe with few items that can be combined with each other in many ways). The app offers the user a check list, that can be used to make sure that all purchases are thought through and not made by impulse.

Capsule also offers the possibility to purchase timeless capsule clothing items with classical fits, directly in the app.

The design breathes minimalism - just like the capsule wardrobe concept. A stylish serif font is used for headings and the colors are kept to a miminum. Black and white are used for strong contrast and elegance, and they are complemented by a third, green color which can be found in the logotype (shown below).

The logotype - a C for "capsule" and "circular [thinking]", creating a circle together with a green dot, that symbolizes the earth.